In a constantly changing world, we aim to inspire men and women to express themselves through motorised two-wheelers.
Our ambition? To make riding accessible, safe, and thrilling for everyone.
To achieve this, we collaborate with iconic brands and carefully selected emerging and innovative designers.
And because we understand the expectations of motorcyclists, we have also created our own products: DXR, Dexter, Motoblouz, Kooroom and Prov, designed to combine style, comfort, and safety… at the right price.
Our goal: to equip both the female and male rider… and their motorcycle.
We also offer a range as wiiiiide as a 180 tyre!
With 200,000 products, however, we admit that it's not always easy to find your way around.
That's why, whether you visit our website, our shops, or speak to our motorcycle advisors, you can benefit from a personalised customer experience with clear advice and useful product information to help you find the right equipment for you.